The Covid-19 pandemic has thrown educational institutions into a remote learning experiment with unprecedented and long-lasting impacts:

• Online and hybrid models are likely to become a fixture of school offerings for their daily use as well as a guarantee for continuity of service in times of crisis.
• The adoption of these models is tricky and can have negative impacts on perceived value and enrollment, consequently requiring a marketing strategy overhaul (e.g. pricing).
• International student enrollment, a vital revenue source for many schools, is likely to drop as international mobility is durably impacted.
  These challenges happen in the face of pre-existing disruptions that are likely to accelerate in the new context:
• Questioning of the value of a degree and misalignment with in-demand skills
• Rapid growth of continuing education and corporate training to meet re-/up-skilling needs (digital skills notably)
• Unbundling of traditionally integrated offering with market adoption of new online formats (OPM, MOOCs)
• Vertically focused new entrants capturing entire disciplines (e.g. coding bootcamps)
• Disruptive technologies/ teaching models (e.g. competency-based education, adaptive learning, Augmented Reality), and new credentials (e.g. micro-credits and stackables)

A number of initiatives enable a bold strategic response:

• Create a new pedagogical vision for the 21st century: online learning as a superior pedagogical experience, integration of best practices from emerging models (mobile), etc.
• Reimagine institutional value proposition for a post-pandemic world (e.g. flexible delivery modes, differentiated pricing, hybrid on/off-campus experience integrations, virtual experiential learning, digital employability)
• Revisit institutional business model: real-estate cost impact, facilities optimization, student support, etc.
• Evaluate and prioritize investments and CAPEX: digital classrooms, IT equipment, etc.
• Design a smart technological roadmap to achieve key financial and operational goals (e.g. adaptive learning as a retention tool, AI for operational and real-estate optimization and teaching load reduction)
• Redesign digital marketing strategy to maximize enrollments, use machine-learning-based predictive analytics and big data, and deploy marketing budget in the most efficient and effective channels
• Achieve academic and employability integration through ambitious partnership models (connect learning outcomes and market expected skills through collaborations with employers)